summary

Experienced manager with a proven track record in helping companies grow through new products and programs. Expertise in publishing, online information services and enterprise software. Proven track record in project management, product marketing, new product development, usability testing, functional testing and market research.

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experience

Independent Consultant

2009–Present

Act as point person at SAGE Publications with HighWire for development projects and major migration programs. Serve as a senior project manager and subject matter expert for complex global journal initiatives.

• Led the project to migrate over 600 SAGE journal web-sites to HighWire’s new H2O platform. The implementation was completed on schedule and within budget.
• Responsible for leading custom development projects to enhance the SAGE Journals Online platform. The work involves the completion of business and technical requirements, interpreting business needs for development teams, testing, setting priorities and communication.
• Leads the project to launch mobile optimized versions of all 650 SAGE journal web sites. Responsible for the process to set standards for site configuration, scheduling, process improvement, communication with the hosting partner, and testing.

American Medical Association
DIRECTOR, ONLINE PUBLISHING

2007–2009

Responsible for strategic planning for online periodical publications. Directs the online advertising program for all AMA Web sites. Leads development of online products and services and negotiates content licensing and syndication. Responsible for usability testing, SEO and Web analytics.

• Led the design of a new e-commerce application including, technical assessment, business rules, use cases and conceptual design.
• Directed the creation of an physician advisory panel who consult on online journals enhancements.
• Devised a program to leverage AMA data to increase Web advertising revenues by over 10%.

PPI
MARKETING DIRECTOR

2005–2007

Professional Publications, Inc. (PPI) is an independent provider of reference and review products for engineering and design professionals.

Responsible for marketing, sales, and product management.

• Provided assessment of product roadmap and market conditions that led to enhancements to Web-based services and the refocusing of acquisitions activities.
• Reinvented direct and electronic marketing that resulted in a 25% reduction in expenses.
• Led customer-driven projects to modernize company e-commerce platform that led to a 20% increase in customer value.
• Implemented a new branding and identity system for the company and all products lines.

Independent Consultant

2003–2005

• Developed a comprehensive communications program that presented a new strategy and product roadmap to key accounts.
• Completed comprehensive branding and awareness study for a division of a F500 high-tech manufacturing firm.